Jerry Jones, the Dallas Cowboys’ owner, holds court on air every week. They make regular sports radio appearances and, in the process, often make news. In markets where the fan base is rabid, team officials listen. “In New York, they’re calling for his head.” “The Giants lose a game, and it’s the sixth day of April, and people aren’t ready to ride the pitcher out of town because he started off 0-2,” Barrett said. Boston sports radio host Tony Massarottiīarrett formerly ran sports talk stations in Philadelphia, St. In other pockets of the country, people don’t get as worked up about stuff.” “If you’re in the Northeast, you’re going to put a little more focus on phone calls, because people are a little more passionate, short fuses, and there is some entertainment value that comes through on the air.
“It really is about understanding what local people value and care about, and delivering what they want,” he said. Jason Barrett, president of Barrett Sports Media, consults with broadcast executives on how to develop a successful sports radio station. “We’re just cooped up watching games sometimes.” “Cold weather is part of it,” Massarotti said. In Philadelphia, ride or die with the Phillies and the Eagles. In New York, allegiances are split between the Yankees and Mets, or the Giants and Jets. In Boston and Philadelphia, the top two markets in sports radio, the civic profiles are similar: what Massarotti called a “blue-collar” fan base built over generations, where everyone lives and breathes the same team in each sport. Dodgers Vin Scully, Dodgers fans and the transistor radio: How an unbreakable bond was formedįor decades, listening to Vin Scully on a transistor radio became part of the quintessential experience for any fan attending a game at Dodger Stadium.
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